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HABLAMOS ESPAÑOL

INFLUENCER & MODEL CONTRACTS

SOCIAL MEDIA INFLUENCER AND MODEL LAWYER

Put our experience to work for your business to protect your most valuable assets

Why Do Influencers Need Their Own Lawyer?

Agencies, managers, and lawyers have different roles for influencers. The agency books their gigs. A manager guides their long term goals.

Why not just use their lawyers? Because the agency lawyer works for the agency. The manager’s lawyer works for the manager.

Influencers need their own experienced lawyer to only work for them.  Pagliara Law Group works with an influencer’s agency/manager to protect the influencer. We also make sure the deal that’s made is the deal on the paper, and that our influencers understand how their deals work, so they don’t make mistakes, get paid, don’t alienate the brand, or otherwise hurt their career.

The problem is that many companies and influencers are violating federal law by not following influencer laws.

Right now, the Federal Trade Commission (FTC) is penalizing companies that hire social media influencers who don’t comply with Truth in Advertising laws. Companies can face hefty fines or facing lawsuits. While it may seem unfair that companies are being held responsible for the action of these influencers, the FTC wants to hold everyone accountable.   The Influence Agreement should have duties that comply with this. 

SOCIAL MEDIA LAWYERS DO EXIST

There are many dangerous risks companies face when navigating social media law. Social media legal issues can be complex because they are rapidly changing, and many businesses feel like they are in the digital  unknown area. 

Right now, I hear you asking, “Should I hire a social media attorney?” The answer is yes. If you’re serious about online marketing but aren’t sure how to proceed, we can serve as a guide help to help make sure you comply with all the laws governing your marketing initiatives.

Our lawyers work with social media influencers and brands across all digital platforms, with a focus on assisting clients in maximizing business opportunities. We negotiate social media sponsorship deals, branded content transactions, and paid media campaigns.

We have extensive experience in the areas of copyright, trademark, software, brand, and celebrity licensing and merchandising. We plan and structure brand-building ventures for clients who seek to exploit their name, image, and likeness.

We also provide our clients with critical guidance to ensure their social media uses conform with existing legal precedent, as well as regulations governing the fields of intellectual property, advertising and marketing, employer-employee relations, and corporate governance.

Our clients include social media influencers, branded entertainment agencies, corporate brands, commercial production companies, investors, and other media companies.

Services include assistance with the following:
  • Brand partnership and collaboration agreements
  • Joint ventures
  • Instagram, YouTube, Twitter, Facebook, Snapchat, and TikTok deals
  • Influencer brand building and trademark protection
  • Merchandise agreements
  • Licensing agreements
  • Influencer marketing agreements
  • Endorsement and sponsorship agreements
  • Website Terms and Conditions

WEBSITES TERMS AND CONDITIONS

Your website is great and promotes your products and services. People can create accounts, buy your stuff, and learn about all the ways you can help them. But what happens if something goes wrong, and someone wants to sue you over what happened on your website? That’s where your website terms and conditions and privacy policy come in.

Website terms and conditions might seem like just fine print at the bottom of your website, but they’re actually a contract between you and anyone visiting your site. Your privacy policy also tells people what information you collect, how you use their information, and how they can opt out. These documents are required by federal law, and are designed to protect you from legal risks arising from your website.

SOCIAL MEDIA CONTESTS AND SWEEPSTAKES

Did that get your attention? Social media contests and sweepstakes typically do. They’re a win-win for companies and consumers: companies can grow their fan base, build awareness, and engage with their target audience while consumers get to participate in something fun and potentially win prizes. But state and federal law also govern these initiatives.

YOU HAVE TO BE COMPLIANT

It doesn’t matter whether you’re giving away an all-expense paid vacation or a $10 Coffee gift card, if your online promotions don’t comply with the law and the social media site rules, you could get sued or banned from social media altogether. Nobody wins.

Remember the rules that apply to sweepstakes are different and are determined by chance.  Compared to Contests rules that are based on pre-selected criteria. 

Hire Pagliara Law Group to make sure the rules, terms and conditions and disclosures are compliant so you do not get sued. 

See other resources:

FTC DISLOSURES 101

INFLUENCER AGREEMENT KEY TERMS

FTC ONLINE INFLUENCER ADVERTISING LAWS

PART 2 MODEL LAWYER

We provide Assistance in Analysis of Exclusive Model Management Contracts and Other Modeling and Endorsement Contracts in the U.S. and Internationally in London, Paris, Milan and Tokyo.

At the Pagliara Law Group we only represent models, not modeling agencies or model management entities.  If you’re a model with modeling legal problems or a contract you need an experienced modeling attorney to look at and provide you with advice, or if you have a dispute with your modeling agency or over your contract to be the face of a product line in the U.S. or internationally, you’ have found your partner.

If the modeling contract you’ve been offered is exclusive, you will not be able to do any type of modeling or entertainment (film, television, music videos, etc.) work for anyone else without the okay of your model management company and the agency you’ve been farmed out to taking a percentage (and possibly even a third agency taking a percentage for entertainment work).

As some contracts are written, you also may not be able to work with other agencies in other countries or other cities without the consent of the agency offering you an exclusive contract, and their taking a cut of your earnings.

We routinely review such contracts and we can answer the questions you have upon being retained by you. You can speak to Attorney N. A. Pagliara  about your concerns and obtain an estimate of our fees to assist you with your modeling law issues.

Model Management Attorney Sebastian Gibson has been recognized by Palm Springs Life Magazine as One of t

At some point in your career you may learn that photos of you taken by a photographer are appearing on products or to advertise businesses or events.  If you’ve discovered that photos of you have been used to advertise a product or service without your permission you can bring a lawsuit for damages.

If photos have been taken of you or sound recordings have been obtained without your permission in violation of the law by paparazzi by trespass, by using drones, helicopters or by means of telephoto lenses or other devices, you can also file a lawsuit for damages against the persons or entities who obtained the photos and anyone offering the photos, images or sound recordings for sale.  

Duration of Model Management Contracts

The duration of modeling contracts are all over the place today. One year is common, but two and three years is probably more usual. Five is outrageous, but also not uncommon with some agencies. If the contract is for a minor, we don’t recommend you agree to anything longer than one year.

Most contracts can be renewed for an additional 2 years unless the model gives written notice, and yearly after that if he or she doesn’t give written notice.

What Rights Does a Model Have to Get Out of a Modeling Contract?

Many modeling management agency contracts fail to provide any basis for a model to get out of their contract. In most jurisdictions, if the modeling agency just sits on their hands for the duration of the contract, the model is still stuck with no way out. And if the model management agreement is for five years, the model has no avenue to change agencies for that length of time either if she becomes famously successful or gets no work at all.

Some jurisdictions today have passed legislation requiring that modeling agencies provide a model with the right to terminate the contract if the agency fails to book them or at least send them on castings/go-sees for a specific number of months. With such a provision, weak as those provisions used to be, the model might have at least some idea whether the agency was going to really work hard for them to get them paying jobs. There is still a loophole in such provisions today, however, when it comes to whether the model is actually paid money, or simply in clothes (trade, as it’s called) as discussed further in this article.

Why Do New York Modeling Agencies Call Themselves Model Management Entities

Modeling agencies in New York make every attempt today to avoid being responsible for Worker’s Compensation, State Disability, State Unemployment and such taxes by claiming they are a management company, rather than having anything to do with finding a model employment.

By claiming that their model is an independent contractor, employment law provisions arguably don’t apply. She’s not entitled to a fair minimum wage or mandatory breaks. he can be paid in trade (clothing or accessories instead of money) and arguably has no protection from sexual harassment prohibitions.

The contract you’ve been offered therefore may say that the modeling agency is by no means an employment agent and neither promises nor is obligated to procure employment for you.

In many cases, if you read the contract you’ve been offered with this in mind, you’ll see the model management entity doesn’t obligate themselves to do anything but advise and counsel, which the modeling agencies do less and less of these days. Most agencies, in fact, spend very little time advising or counseling. Instead, as the models learn the hard way, it’s sink or swim.

The reason why a model management agency in some states will charge only 10% commission instead of 20% (or much higher commissions in Europe) is likely because they fear they could still be determined someday to be an employment agency which in New York limits the amount they can charge to 10%. Instead, they make up what they’d like to earn in other ways.

A Model’s Extensive Costs – What Model Agencies Don’t Tell You

Most modeling agencies are not obligated to pay for any of a model’s expenses, which include everything, absolutely everything. Most management agreements give you only the barest idea of some of the expenses a model will have that either she will have to pay or which they may advance (and charge her interest). Those costs include travel, lodgings (including the model apartments – more on this later), entertaining, wardrobe, makeup, photography, messengers, overnight delivery services (frequent and costly) digital promotions, and even being included on the model agency’s website.

Many model management agreements provide that the model can be obligated to pay the legal costs of the modeling agency in collection of payments for her work, without any say or authorization. If the modeling agency advances money to the model and they aren’t paid for some of her work, the model has to pay the agency back, and possibly with interest.

Other expenses to look out for include incidental services such as the efforts of a modeling agency to advertise the model’s portfolio to photographers, messenger and overnight delivery of a model’s portfolio to clients and photographers, advertising to casting agents, to advertising agencies, to magazines and anyone else who might be interested in hiring the model.

When Does The Model Management End?

Many modeling agency contracts also contain some very vague and intentionally onerous language which means that the model management entity is entitled to their commission not only during the duration of the contract, but even after the contract expires when a client (fashion house, etc.) uses the photos or advertising campaign, etc. after the contract ends.

Additional Compensation the Model Management Agency Receives

The modeling contract you’ve been offered may or may not tell you that the modeling agency is not precluded from receiving compensation from third parties (the clients, such as fashion magazines and fashion designers). This is common. Thus, while they take their percentage from what a model earns, they will also take another 20% from the clients. Generally, a model can’t get this excluded from the agreement and the model receives none of the extra fee the modeling agency extracts from their clients.

Mother Agency Contracts

If you’ve done some reading, you’ll be familiar with the term, “mother agency.” When you sign such a contract, you risk that the model management agency’s intent, especially if you become successful, is to place you with other agencies who have more connections and to take an additional percentage from the work the model does for them. In the interim, like many modeling agencies, they will still charge the model for everything under the sun.

It’s arguable that a mother agency grooms their models and gives them a stepping stone to becoming a well-paid famous model with a top modeling agency that they otherwise would have no way to be considered by such an agency. But to get from A to B, it’s going to cost such a model a great amount of money and possibly more than they will earn prior to being accepted by one of the top agencies.

There is an alternative to signing with a mother agency. And that is, not to sign with one and hold out for one of the top agencies with the resources to develop a model’s look and style, to teach her the ropes and which has the connections with the clients without having to farm a model out to someone higher up the ranks of modeling agencies. But that can involve considerable time and expense, neither of which a model attempting to break into the industry can afford much of.

The Law That Applies to Your Model Management Contract

Your contract probably calls for mediation. Good. But it may still fail to say who chooses the mediator if the parties can’t agree, which can be problematic. If the contract is governed by the laws of New York and any disputes must be heard in a New York court of law, that will be bad for you if you don’t live in New York or have to pay high New York legal fees.

Any promises made to you outside of the contract are not binding. In fact they have less value than a fly in your cereal. Therefore anything they’ve told you about what they’ll do for your career, or how can just work when you want to, how they’ll find you work, protect your interests, give you a great place to live, or train you, you can just forget. They may or may not do these things. Most likely, they may do some of what they promise, but not what you hope they will. And if the contract doesn’t provide for any of these things, they’re not obligated to do them.

Now is when you need a model management attorney most, when you’ve been offered a new model management contract for the first time or you’re able to negotiate a new modeling contract because your career as a model has taken off.

Model Apartments

Models in large cities such as New York and London often live in model apartments. Sounds great, right? Not always. Speak with a model management attorney at our law firm and learn more.

If you thought the agencies provide these apartments out of the goodness of their hearts, think again. They make a good profit off of them by charging not just for rent but for everything else a model needs. Many have 4 girls or more in tiny apartments with bunk beds. There is a chaperone but the days when the chaperone had much control over the models, fined them if they did anything wrong and even limited the models to one call home per week (before cell phones) is long gone. Many of the apartments are reportedly small, cramped, very expensive, and you pay for them. They are not glamorous, they may be messy and the models don’t always get along or are of the same age.

A Model’s Finances

Very few models in the U.S. can support themselves with modeling jobs alone. You may read stories about models just eating celery or being skinny to a fault. Sometimes that’s because all they can afford. 

It’s not that uncommon for a model to be embarrassed to tell her family how little she’s earning as a model and to take other jobs just to stay afloat. Some models find good careers by doing so. Others, not so much. Some, feeling they need to take risks to compete with the other models, take short cuts or opt for more risky occupations to make ends meet.

New York Modeling and Payment in Trade

New York modeling is mostly for exposure, especially during fashion week. It’s certainly not a time when a model will earn much money, unless she’s at the top of her profession. More and more, the clients pay the models in trade (clothing) or give them gift cards to buy expensive clothing, or they never get paid at all. It does not, in a good percentage of instances, provide steady work.  A properly drafted model management agreement can to some extent, protect you from such exploitation.

Young Models in New York

That Fashion Week in New York will not provide a huge amount of income for models is even more true for young models since a bill signed into law in New York in late 2013 now increases protection for such young models and restricts the use of teenagers on runways at Fashion Week. Additionally, Vogue has also reportedly stopped using models under age 16 in their publications.

If a young model is fortunate enough to be sent out on castings/go-sees and gets herself work, in reality, she also may not be experienced enough to turn down certain jobs and usually won’t even know what a job pays, or if it’s in trade and she will still have expenses to pay such as taxis, photography and messengers, or owe her agency for them.

So Just What Obligations Does a Model Management Agency Have to a Model?

It’s not what’s in the contract you’ve been offered, it’s what’s not. In many model management contracts, there is absolutely no obligation on the part of the modeling agency to train the model, help her create a portfolio, put her on their website, provide her with opportunities to market and promote herself, or to book her modeling jobs at fashion shows, photo shoots, commercials, music videos, nothing.

There may also be no termination clause of any kind until the duration of the contract has been met. In recent years, modeling agencies have been suing models who jump ship and have sued them for millions. Legal fees alone in such a lawsuit can run hundreds of thousands of dollars.

Modeling agencies have likewise been sued in recent years for imposing excessive charges and fees, for billing models for phony expenses, earning undisclosed profits from third parties and for a host of other offensive actions. But if a model files a lawsuit or complains, the fear is that they will be blackballed, never to get work again.

Top Modeling Agencies

A top agency has the money to train a model, get test shoots, lay out a portfolio, put together comp cards, etc. And most importantly, they find their models jobs. They will help develop a model’s look, her skills and talents. They have an established and large list of clients and have a constant flow of jobs. Even they have too many models in many cases and today there are a lot more modeling agencies and models chasing the same jobs.

Let Model Management Attorney Pagliara Help You With Your Modeling and Model Management Contracts and Litigation

The modeling industry has much to offer a hard-working and talented model, but there is another side to the industry that will take advantage of the unwary. If you have doubts about the modeling contract you’ve been offered, let us take a look at it. It’s always better to know your rights and to be aware of what you’re getting into, before it’s too late.  Call and speak with a model management attorney at our firm today.

If you or a family member has just been offered their first model management contract, it’s vital that you have an experienced modeling lawyer review the modeling agreement before you or your family member signs it. The wrong model management contract with an unscrupulous model management agency can destroy a young model’s career before it ever starts.

 

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